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Digital Transformation & Mobile Optimization

23 October 2018 | Tue

We hear the term “Digital Transformation” thrown around a lot lately. We hear it’s the future of business, and that if you’re not riding the wave of digitization that you’re falling behind the curve. No one likes the idea of failure especially if you don’t know how to fix your problem. Because of this, people seem to have become almost afraid of digital transformation and how it can affect their business.

We’re here to tell you that’s not true. Yes, digital transformation is important (we wouldn’t be here if it wasn’t), but it’s not scary, and it doesn’t have to be overly complicated. Below we’ll be detailing some aspects of digital transformation as it pertains to your company’s website. You might find that it’s not so scary after all. 

What is Digital Transformation?

Let’s start off with the basics – what exactly is digital transformation? The official definition is “Digital Transformation is not necessarily about the fact that technology, which is digital, allows people to solve their traditional problems. And they prefer this digital solution to the old solution.” – Was that clear? No? No surprise.

There are a hundred different definitions of digital transformation but at the end of the day it’s all the same, simple thing. Digital transformation is about opening up your business online by taking some small, practical steps. Most importantly – it doesn’t even have to be expensive.

Digital Transformation & Your Website

Today we’re going to touch upon one of the most obvious but often overlooked parts of digital transformation – your website. Now, most businesses today have a website. You can see what services they offer, access and address and a phone number, and maybe there’s a webstore and/or a chat function. Great.

As you can see from the image above, website have drastically changed over the years. Look at Apple’s website back in the day vs. today. Big change, right? From busy and clunky to smooth and streamlined in a few short years. 

One of the reasons for this (and we can’t stress this enough), is that your website today needs to be optimized for mobile. The average person spends approximately 2-3 hours a day staring at their phone, there are 4 billion phones in the world and 1.08 billion smartphones. That is a lot of phones. It’s also a lot of business you could be missing out on if your website fails to be user friendly in a mobile format.

Tip: Plan your site as a mobile journey. Go in with the idea that a potential customer will likely find your site on their mobile before they will on their desktop and go from there. We'll talk more about the journey below. 

Your Website & User Journey

In addition to mobile optimization, your website should focus on bringing your customer on a journey. Not an adventure, but a journey. Visually it should be easy to navigate and your customer should be able to find what they’re looking for in a few short clicks. Otherwise they’re likely to get frustrated and disengage with your site.

It is important when designing your site to predict where the user is going to journey on your page, where they came from and how your site can help them get where they are going to contact you or purchase a product.
The image above is very simplified version of your customers journey and thought process when visiting your site. The awareness of your site, consideration of your product, and finally, decision to purchase.

With the above image in mind, Take a look at the Digigrow homepage. You can see our page remains clean, with clear headings that easily guides the user to begin their journey through our site and get the most information possible with the least amount of effort. 

Through ensuring that your site is optimized for your user’s experience, you are helping to digitize your company and create an experience for your customer that encourages them to effectively explore your product/service and therefore - purchase.

But remember, it’s not just what’s on the outside that counts. Look for our next Digital Transformation blog coming soon where we’ll be discussing analytics, AdWords and the inner workings of getting your site noticed. 

Looking for more information on digital transformation and how it can help your business? Contact us  and don't forget to follow us on LinkedIn
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