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Is Digital Marketing Just Like Online Dating?

12 November 2018 | Mon

Suzan Aktug is the Digital Marketing Specialist at Digigrow. If you have any questions regarding this article or our services, please don't hestitate to reach out to us, connect with Digigrow on LinkedIn, or email Suzan directly at [email protected]

Many people have tried online dating one some platform or another whether it’s via desktop or mobile. When we’re making our profiles, we’re putting our best selves out there, our most confident pictures and our wittiest pick-up lines.

The real question is - are you doing the same for your business? If you’re willing to put all that effort into trying to catch a mate, shouldn’t you do the same when trying to get a customer?
Digital marketing, it’s just like online dating. Maybe even easier.

Look Your Best

When you’re online dating you spend an agonizing amount of time trying to find the best photos that represent you. Maybe you’ll have one of yourself at a football game – this means you’re sporty, one with a bunch of friends – now you’re popular, and one at your best angle – fantastic, now you’re attractive.

If you’re spending that much time on your own image, how about the image of your business? What does your logo say about your business in comparison to your competitors? How about your website? Are the colours pleasing to the eye and are your photos of good quality? These are all imperative questions to ask yourself when marketing your business online. Because let’s be honest, “Rule 1 & Rule 2” may not always apply in dating – but it does in business*.

*Rule 1: Be attractive. Rule 2: Don’t be unattractive.

Put Your Best Foot Forward

When finding a partner online a good profile message is key. Maybe you’ve got a great pick up line, a favourite joke or a fantastic anecdote. The end goal is to make your personality shine for your potential suitor. It’s one of the great things about online dating – you can really give a snapshot of who you are to attract a mate. Well friend, same goes for marketing your business.

For many businesses, content is key. What are you sharing with your potential customers and how are you attracting them to your website? This is where factors such as SEO (search engine optimization) come into play. Great SEO and in turn great content is going to ensure that your website is seen above your competitors. Providing clear, concise content with the right keywords to attract the right audience is one of the main steps that you must take to find a mate – I mean, customer.

It’s Trial and Error

If you’ve ever online dated yourself or have friends who have everyone has a horror story and it’s the few and far between who found their happily ever after with their first (or fifth, or fiftieth) date. There’s the guy that talked about his ex, and the girl that managed to slurp her drink so loud you could here it in Canada. However, we learn our lessons and we move on from our mistakes and now have a few funny stories.

When you’re starting out with digital marketing there is no exact science. Not every campaign is going to work, your website isn’t going to automatically rank at the top of Google and you’re not going to become the best in the business over night. It takes effort and sometimes those efforts might fail. Be okay with experimenting with campaigns, keywords and more. If they don’t work – try again. The most important thing is that you learn.

Ask a friend

Finally, don’t be afraid to ask for help. Many articles in online dating will suggest that you have a friend analyse your profile to point out flaws, misconceptions and areas to make yourself a stronger suitor. They can help you pick out the best photos, remind you of some of your best qualities and analyse some past relationship behavior.

Do the same for your business, have someone else analyse your online presence and assist you in coming up with solutions to make your company more noticeable and attractive to your audience.  Companies like Digigrow can look over your online presence and help to ensure that you’re going in the right direction. There’s nothing wrong with asking for a little help.
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